Social Media Tools and Techniques (PER-344) (04-21-0344) - 001

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Brief Description
This course is designed to provide knowledge and skills to use social media tools and techniques &nb
Full Description
This eight-hour performance-level course is designed to provide
participants with the knowledge and skills to use social media tools and techniques for intermediate-level messaging, strategy, and increased situational awareness. This course builds upon the existing PER-304 Social Media Applications for Disaster Management course by providing participants with a more in-depth training in the use of strategy, tools, and messaging techniques for social media. It goes beyond the
implementation of the most popular tools and strategies and helps social media managers expand their organization’s social media presence in various platforms to different audiences, in partnership with other
agencies and organizations. This course will also give participants a
better understanding of data mining and crowdsourcing techniques through practical activities and discuss potential uses for data
visualization and mobile apps. 
Participants will participate in group discussion and activities throughout the course that reinforce the use of social media tools for disaster
management. In these activities, participants will apply their knowledge of the presented materials to build up to the final facilitator-led
comprehensive activity. 

Course Objectives:
Describe and evaluate the value of using various types of               intermediate social media tools
Create a social media strategy integrating tools, techniques, and best practices
Use data mining, crowdsourcing, and mapping techniques for         information gathering
Apply social media tools and techniques in a comprehensive activity while implementing rumor dispelling techniques

Target Audience:
Public/Private Sector       Organizations
Community Emergency/Response Teams
Neighborhood                 Organizations
Community Associations
State, County, Local     Emergency Management      Agencies
Red Cross
Emergency Medical         Services
Non-Governmental          Organizations
Private Business
General Public
Citizen/Community         Volunteer
Public Works Private      Sector/Corporate Security and Safety

You must be a US Citizen to take this course. If you are not please let us know by email for further instruction at OEM.TRAINING@DHSES.NY.GOV
PER-304 Social Media for Disaster Response and Recovery, or        equivalent operational knowledge of Facebook, Twitter, and Instagram
Recommended courses include: IS-42, IS-100, IS-200 and IS-700
All participants must have a FEMA Student Identification (FEMA SID) number. Students can search for their existing/create a new FEMA SID at:

Training Dates
10/11/2023 - 10/12/2023
Are you a United States citizen?
Do you require reasonable accommodations in order to attend this course (if you select yes then you will be contacted by our office before the first day of class to discuss further).
Registration Dates
06/03/2023 - 09/20/2023
Available Seats
8h 0m
None Specified
Training Location
Reporting Instructions
1 p.m. to 5 p.m.  
Dress is business casual
Signup Details
No Show Policy: Failure to attend a class you have registered for can result in restriction on future course attendance and agency notification. It is the student's responsibility to notify us in a timely manner if you cannot attend.

Signup Details


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